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NARM and SoundThinkingNY are teaming up to bring you a closer look at the voraciously viral, the digitally dominating, the massively multi-platform-oriented, the consumed collectors ...
THE ULTRA FAN!
Join us for key highlights from the new definitive study of 5,200 fans -- the FanboyFAQ Study.
presented by
FanboyFAQ takes an in-depth quantitative look at the critical Fanboy/Fangirl audience. Find out how these Ultra Fans make or break movies, TV series, games, music and books, and how they become the most influential drivers of new media, new platforms, new devices and hardware. Some numbers from the study:
- 32% of fanboys are teens (13-17)
- 36% of those 18+ are married
- 45% of those 18+ are parents
Presenter
Gwen Lipsky is the founder of the strategic planning consultancy SoundThinkingNY. Her current projects include pioneering strategic research in the social media, mobile usage and user generated content arenas; product development strategy for music search engines and new cross platform media brands. She is the creator of the collaborative client Remote Intern Project, a long-term ethnography of emerging media trends among 18- to 24-year-olds. Her clients include Yahoo!, Sony, Nielsen, Rainbow Media's American Movie Classics, NARM, MediaCom and Lagardere Interactive.
Hosted By
NARM
Established in 1958, the National Association of Recording Merchandisers (NARM) is the leading trade association for music retailers; wholesalers; distributors; record labels; multimedia suppliers; technology, telecommunications and media companies; suppliers of related products and services; and individual professionals and educators in the music business. The Association advances the promotion, marketing, distribution, and sale of music by providing its members with a forum for diverse meeting and networking opportunities, information, and education to support their businesses, as well as advocating for their common interests. NARM’s retail members operate thousands of physical, digital and mobile storefronts that account for about 90% of the music sold in the U.S. market.
